Business Opportunities in the Arab World:

KITAB and Abu Dhabi International Book Fair to announce future plans at 2008 London Book Fair

• Following the hugely successful 18th Abu Dhabi International Book Fair, organiser KITAB will unveil its plans for the future at the London Book Fair, as well as announcing several new developments for Abu Dhabi International Book Fair  (ADIBF) 2009. The presentation “Business Opportunities in the Arab World – KITAB and the Abu Dhabi international Book Fair” is to take place on 14 April, 12.30 – 13.30 in Wellington Rooms, Earls Court one.

KITAB – the joint venture company between the Abu Dhabi Authority for Culture and Heritage and the Frankfurt Book Fair – will announce a range of new initiatives for 2008 and 2009. These  are based upon KITAB’s core aims of promoting reading in Abu Dhabi and the neighbouring Emirates, developing the region’s book and publishing industry and improving links between Arab and international publishing communities.

Several new developments are also already in the pipeline for the 2009 ADIBF, many of which are in direct response to consultation with international publishers who attended the 2008 Fair. These include a new space dedicated to Antique Books, an emphasis on education and educational publishing, an upgraded professional programme, and a continued focus on key issues such as piracy, distribution and publishing translations.

Highlights from the 2009 Fair programme, and KITAB’s ongoing work over the coming twelve months include:

Reading promotion
Book Crossing proved hugely popular when it was launched in the region for the first time this year by KITAB and the Abu Dhabi Authority for Culture and Heritage; and an even more ambitious event of this kind is planned for 2009.  Throughout the year 2008 a number of new and exciting activities are in the planning. KITAB will also build on existing partnerships with a range of institutions to promote reading, and develop new links and relationships across the region.
Fighting Piracy
The Abu Dhabi International Book Fair has been a leading force in the fight  to tackle piracy, and this promises to be even more a focus in the coming twelve months, with publishers involved in piracy once again excluded form the Fair. There will also be an emphasis on rights issues at the 2009 Fair, as well as a range of events and expert discussions on the subject, designed to raise awareness of copyright issues in publishing circles and amongst the general public. All these activities will lead to the International Copyright Congress, to be hosted for the IPA in 2010.

Distribution system
KITAB continues to support the development of effective distribution channels in the Arab world, and to contribute to the professionalisation of the entire Arab market. KITAB aims to put into place an innovative new distribution system over the coming months, with a title catalogue, professional ordering system, improved means of transportation and a ‘print on demand’ service to be introduced.

Professional Programme
The 2008 ADIBF had a stronger professional programme than ever, and next year’s fair promises to build on this. The match-making session; ‘Meet New Business Partners’, was particularly effective in establishing new international relationships, and this will be improved and expanded for next year when the Fair will once again be hub for the Arab book markets and for worldwide business.

ADIBF will also establish a trade database, making it even easier for international partners to do business with the Arab World and allowing publishing professionals to plan and set up appointments in advance of the Fair.

A dedicated ‘media zone’  is also in the making; a designated space giving foreign publishers the chance to set up office in Abu Dhabi, and gain maximum exposure in the Arab world.

Public Programme
Encouraging children to read is a central aim for KITAB, and was a major theme for 2008. The 2009 Fair will develop this, with a range of reading promotions and activities planned for the ‘Children’s Area’, and a larger space to be dedicated to children’s publishers for the first time.

The KITAB sofa as well as the Discussion Forum will continue to welcome high profile international authors during the 2009 ADIBF, when even more visitors than in previous years are expected to enjoy a full and varied literary programme. A range of big-name authors are set to be announced in the coming months and the Fair will once again act as an international showcase for the finest in Arabic fiction.

Jumaa al-Qubaisi, Director of the Abu Dhabi International Book Fair commented:

‘We look forward to building on the achievements of this year’s Fair in 2009, and we are as committed as ever to tackling the major issues facing the industry today, such as piracy, distribution and the publishing of translations. In the coming year we will also see a host of exciting developments from KITAB, as the organisation continues its work  not only to develop and grow the Arab market, but also to promote reading and literacy across the region.’

About ADIBF 2009:
- 17 – 22 March 2009

General Info about ADIBF:
The Abu Dhabi International Book Fair is the most professionally organized, most ambitious and fastest growing book fair in the Middle East and North Africa. Abu Dhabi is the motor driving the professional and commercial development of the regional publishing industry, and is financially and philosophically committed to the long-term expansion of the global book business.

The 19th Abu Dhabi International Book Fair, under the patronage of His Highness Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, is a major business initiative of KITAB, a joint venture of the Abu Dhabi Authority for Culture and Heritage with the Frankfurt Book Fair. This cooperation allows for the exchange of ideas and expertise to develop an intellectual and professional forum for all sectors of the book industry of the Middle East, North Africa and beyond.

About KITAB:
Since November 2007, ADACH, the Abu Dhabi Authority for Culture and Heritage, and the Frankfurt Book Fair signed a deal to launch a joint venture company under the name of “KITAB”.
The aim of the joint venture is to develop the book and publishing industry and promote reading in Abu Dhabi and the neighbouring Emirates. A key part of this strategy is the Abu Dhabi International Book Fair, which the Frankfurt Book Fair and the Abu Dhabi Authority for Culture & Heritage (ADACH) collaborated on for the first time back in April 2007 with great success. KITAB will focus on making the Abu Dhabi International Book Fair truly international and develop long-term networking opportunities between the Arabic and international publishing communities.
A part of KITAB’s remit is to encourage the establishment of international publishing houses in Abu Dhabi. KITAB will be instrumental in helping to develop a quality distribution system in the Arab World, as well as contribute to the professionalism in the entire Arab market.

For further information please contact ADIBF:
Claudia Kaiser,
General Manager
Tel: +971 2 6212975

For media enquiries please contact:
Helen Wharton or Truda Spruyt
Colman Getty Consultancy
Tel: 0207 631 2666