CEO Programme
Leading a publishing house requires expertise as well as economic thinking. But apart from expert knowledge it is necessary to have an understanding of the interaction between all parts of the enterprise. This is also and especially true when dealing with digital publishing. This training covers all core areas of publishing and is designed especially for CEOs of Arab publishing houses.
| CEO level - Session 1 |
| 14 - 18 June 2009 |
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| Strategic business planning |
Developing strategies – practice-oriented instruments of strategic planning |
Michael Freter, CEO PSI Promotional
Product Service Institut - Reed Exhibitions |
14 June |
| Marketing and sales |
Strategic marketing, brand development and management |
Michael Freter, CEO PSI Promotional
Product Service Institut - Reed Exhibitions |
15 June |
| Successful marketing in the Arab market and at book fairs |
Seth J. Russo, Principal -Edureach
International Consulting LLC |
Programming:
Strategic planning in publishing |
Developing, positioning and realisation of a successful title list |
Sabine Schubert, Director Klopothek & Partner GmbH |
16 June |
| Controlling |
Instruments and methods |
Dr. Thomas Goossens,
Chief Financial Officer, Dorling Kindersley Verlag |
17 June |
| Organisation of a Publishing House |
Planning, work and production stages – the development of market-driven and successful organisation |
Dr. Marco Olavarria, executive share-holder, Kirchner + Robrecht Management
Consultants tbc |
18 June |
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| CEO level - Session 2 |
| 6 – 10 December 2009 |
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| Management and self-management |
Intensive training for CEO’s– basics of personnel management |
Helmut Strohmaier – Executive Coach |
6 - 7 December |
| Media law |
An introduction to copyright and publishing law |
Thomas Glueckstein – Lawyer |
8 December |
| e-Publishing |
New markets, new media, new business models – digital publishing |
Dr. Frank Sambeth, Chief Operating Officer and Board Member – Random House Publishing Group |
9 December |
Publishing in Two Worlds:
Making the Most of Your Book |
Ramy Habeeb – Publisher, Kotobarabia.com |
| Conception and implementation of websites |
Kristina Schwarz – Head of Editorial Unit – ]init[ AG for Digital Communication |
10 December |
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