PART I

December 9

Dr. Frank Sambeth, Chief Operating Officer and Board Member – Random House Publishing Group 

New markets, new media, new business models – digital publishing

This seminar advises participants on how they can extend their product range. The seminar also deals with the topic of “e-publishing” and the increasing digitalisation in publishing.

Focuses include
- Repackaging of contents: new products, offers and business models
- Media-compatible concepts for e-products
- Developing new markets, e.g. with audio books and e-publishing (paid vs. free content)
- Practical use of the concepts in the Arab world

Methods: lecture, introduction to theories, check lists, reports from personal experience, case studies

Documents to download: Coming Soon!

Information on the speaker: Dr. Frank Sambeth

PART II

December 9

Ramy Habeeb, Publisher - Kotobarabia.com

Publishing in Two Worlds: Making the Most of Your Book

This seminar will begin with an overview of the Arabic publishing industry, while taking a look at the roles that the internet, mobile phones and other innovations have in Arabic e-publishing. The second part is the practical demonstration of an e-book. Participants will get the chance to create their own e-book.

• Overview of Arabic publishing with a focus on e-publishing
• Overview of technologies used in Arabic publishing
• Overview of the role of the ISBN, internet promotion and mobile phones for distribution and promotion
• An explanation on the different types of e-books
• Hands-on practical creation of one type of e-book

Methods: lecture, introduction to theories, check lists, reports from personal experience, hands-on practice

Documents to download: Coming Soon!

Information on the speaker: Ramy Habeeb