June 15

PART I

Michael Freter, CEO PSI Promotional Product Service Institut – Reed Exhibitions

Strategic marketing for senior management: marketing, brand development and management

This seminar demonstrates how a book, a series or a whole programme segment can be launched on the market successfully – whether it falls into the fiction, non-fiction or technical genre.

Focuses include
- The market and its potential
- Market research and target group analysis
- Marketing strategies and brand management
- Distribution and communication
- The role of book design
- Practical use of the concepts in the Arab world

Methods: practice-oriented lecture, introduction to theories, check lists, case studies

Documents to download: Click here.
 
Information on the speaker: Michael Freter

PART II

Seth Russo, Principal - Edureach International Consulting LLC

Successful marketing in the Arab market and at book fairs in particular

Seth Russo gives a case study of successful marketing in the Arab market. The development and application of the My Arabic Library series, as well as other region specific programs will illustrate the collaborative possibilities between publishers and ministries.

The speech will also focus on the promotion of books at fairs– one of the most important parts of the sales and marketing portfolio of the publishing community– highlighting which genres are popular. 

Documents to download: Click here.
 
Information on the speaker: Seth Russo