June 16

Sabine Schubert, Director - Klopothek & Partner GmbH

Strategic planning in publishing: developing, positioning and realisation of a successful title list

This seminar points out the essential criteria for long-term strategic programme planning and title list conception.

Focuses include
- Product planning and the origination process
- Creating a coherent programme and title list and positioning it on the market
- Strategy implementation: realising necessary changes
- Planning title lists – organisation and workflow in the editorial office
- Practical use of the concepts in the Arab world

Methods: lecture, introduction to theories, check lists, reports from personal experience, case studies

Documents to download: Click here. 

Information on the speaker: Sabine Schubert