June 14

Michael Freter, CEO PSI Promotional Product Service Institut – Reed Exhibitions

Developing strategies – practice-oriented instruments of strategic planning

This seminar imparts an awareness of the need for strategic changes to improve the commercial outlook of a publishing house and gives participants the tools they need to help them analyse the financial situation of their business.

Focuses include
- Cross-linked thinking and the Scenario Technique
- Business plan: the participants learn how a business plan can help them develop and steer new as well as existing activities within their publishing house
- Mergers and purchasing other publishing houses
- Practical use of the concepts in the Arab world

Methods: lecture, check lists, reports from personal experience, case studies

Documents to download: Click here.

Information on the speaker: Michael Freter