Mid-management Programme
The aim of the training programme for professionals on the mid-management level is to impart practical knowledge that helps to manage the increasing requirements in the publishing industry. It tries to convey an underlying understanding of the essential processes in publishing – from planning, to production and sales.
| Mid-management level – Session 1 |
| 27 September – 1 October 2009 |
|
| Economy |
The business of book publishing – the economic realities of a publishing house |
Dr. Patrick Berend, Dr. Berend Strategy & Human Resources Development |
27 – 28 September |
| Programming |
Creating a title list – skills for planning title lists and putting plans into action |
Jürgen Markoff, Executive mindmark |
29 – 30 September |
| Copyright and Publishing |
The legal background and practical aspects of licensing |
Lynette Owen, Copyright Director – Pearson Education Ltd. |
1 October |
|
|
| Mid-management level – Session 2 |
| 8 – 12 November 2009 |
|
| Marketing and distribution: |
A compact course |
Gabriele Rubner, Executive Verlag Kunst+Reise |
8 – 9 November |
| Practical advice on sales and distribution within the Middle East and from the Middle East to export markets all over the world |
Andrew Hansen, Managing Director, Prestel Publishing Limited |
9 November |
| Design and production: |
A compact course |
Reiner Blankenhorn, Head of Production and IT, Langenscheidt KG |
10 November |
| Project management in publishing houses |
How to solve complex tasks |
Dr. Dirk Palm, Palmedia Publishing Services GmbH |
11 – 12 November |
|
|
Set As Homepage
