November 10

Reiner Blankenhorn - Head of Production and IT, Langenscheidt KG 

Production and design – a compact course

This seminar gives participants up-to-date basic knowledge of modern production and design.

Focuses include
- Bases of production: from the conceptual list to distribution
- Product planning and product management
- The balancing act between costs, deadlines, and quality
- Estimating costs
- Potentials of printing technology
- Options for production in terms of purchasing – potentials for minimising costs
- Basics of book design: layout, cover design, choice of paper, etc.
- Practical use of the concepts in the Arab world

Methods: lecture, introduction to theories, check lists, case studies

Documents to download: Coming soon!

Information on the speaker: Reiner Blankenhorn