September 29 - 30

Jürgen Markoff - Executive at Mindmark

Programming in publishing houses

The participants gain directly applicable skills for planning title lists and putting plans into action.

Focuses include
- Planning a programme and creating a title list
- Market analysis – SWOT analysis and positioning your business to be competitive in the field
- Customers needs, behaviours and processes
- The editorial office – work flows and manuscript work
- Practical use of the concepts in the Arab world

Methods: lecture, introduction to theories, check lists, case studies

Documents to download: Click here.

Information on the speaker: Jürgen Markoff