September 27 - 28

Dr. Patrick Berend - Dr. Berend Strategy & Human Resources Development

The business of book publishing

This session helps participants deepen their knowledge about the economic realities of a publishing house.

Focuses include
- The publishing house as an economic entity - receipts and expenditures 
- The product: books
- Annual planning – the publishing house in operation
- Corporate management
- Practical use of the concepts in the Arab world

Methods: lecture, presentation, case studies

Information on the speaker: Dr. Patrick Berend