It is all about ePublishing as Arab Publishers congregate in Abu Dhabi for the fourth round of the Publishers’ Training Programme

Abu Dhabi 14th November 2012 |  Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and KITAB, the organisers of the  Abu Dhabi International Book Fair are all set for the fourth round of the Publishers Training  Programme which will run from 18th – 21st November at the Paris-Sorbonne University Abu Dhabi Abu Dhabi campus. KITAB is pleased to collaborate once again with the prestigious Center for Publishing at The NYU School of Continuing and Professional Studies (NYU-SCPS) and welcomes on board our new esteemed academic partner Paris-Sorbonne University Abu Dhabi who join us this year.

KITAB, along with its partners The NYU-SCPS Center for Publishing and Paris-Sorbonne University Abu Dhabi, is looking forward to hosting this four‐day series of seminars led by experienced leaders in the international publishing industry.

The fourth round of Publishers Training will welcome 25 publishing executives from Lebanon, Syria, Egypt, Jordan, Morocco, Algeria, Tunisia, Saudi Arabia, Pakistan and UAE. Delegates will benefit from speakers drawn from the faculty of The NYU-SCPS Center for Publishing and the Paris-Sorbonne University Abu Dhabi who will be arriving in Abu Dhabi for the week of the training. The speakers bring with them a wealth of knowledge and market intelligence on best practices in global publishing and ePublishing trends.

The programme will consist of two seminars on the general topic of ePublishing. The sessions will be led by the two speakers, Peter Balis, Director of Digital Business Development for John Wiley & Sons and a professor at The NYU-SCPS Center for Publishing, and Jean-Michel Ollé from Paris Sorbonne University. Amongst other topics, the attendees will explore digital publishing, pricing, print-on-demand, online merchandising and piracy.

The modules being covered during the 4-day seminar are:

  • Introduction to e-Publishing, Class Review, Digital Formats
  • Pricing, Print-on-Demand, Digital Asset Delivery, DRM, Piracy and how to reduce illegal file sharing
  • Beyond the plain eBook: Mobile Apps and enhanced products
  • Marketing and Online Merchandising
  • Conversation with the Director of Wiley Dubai on recent digital initiatives, challenges and opportunities in the region
  • Strength and weaknesses of Arabic publishing in terms of digital publishing
  • What is being developed by e-publishers in France and elsewhere for specific targets: young readers, women, etc.
  • How to reorganize your company to perform in e-publishing
  • How to build international cooperation to address the world market.

His Excellency Jumaa Abdulla Al Qubaisi, Director of the Abu Dhabi International Book Fair, said: “We are committed to our vision of developing the book and publishing industry and placing Abu Dhabi on the regional map as the publishing hub. We are keen to keep pace with global developments in the publishing sector and are pleased to welcome the emerging Arab publishers to the fourth round of Publishers Training which will offer them best practices and insights into latest trends in ePublishing.  We firmly believe in equipping and professionalising the Arab publishing sector whilst offering them access to global developments and international expertise.”

“It is a pleasure to once again be partnering with KITAB to help educate Arab publishers in the latest strategies and practices of digital publishing,” said Andrea Chambers, Director of the NYU-SCPS Center for Publishing.  It is a privilege as well to collaborate with Paris-Sorbonne University Abu Dhabi “As experts in publishing education in the American market, we consider it an important mission to impart the knowledge and expertise of our esteemed faculty to publishers in other regions. It is critical to share learning and to expand reading and literacy through improved publishing methods and digital delivery, and we thank NYU Abu Dhabi for their continued support of our teaching in the region.”

“We are delighted to co organize with NYU School of Continuing and Professional Studies Center for Publishing and Kitab this professional training on e-Publishing,” said Prof. Eric Fouache, Vice-Chancellor of Paris-Sorbonne University Abu Dhabi. “The recent advances in digital technology have truly revolutionized the publishing field leading to radical changes in traditional publishing. Hence the immense importance for both publishing professionals and our students to get acquainted with the innovations and the launch of our new Master’s in Publishing, Information and Multimedia which aim to support the development of world-class Arabic content in media and entertainment.”

The fourth Publishers Training session is being held on the back of the three extremely successful and over-subscribed sessions held since 2009.

The Publishers Training seminars form a part of KITAB’s mission of professionalising the regional publishing sector. KITAB has been working tirelessly with international partners and speakers within the industry in developing an extensive tailor-made Professional Programme which is organised under the umbrella of the Abu Dhabi International Book Fair. This programme offers client-focused match-making with the perfect opportunity to build new contacts, market intelligence, interactive panels along with the platform to showcase new technologies and digital content. ADIBF is an ideal forum where business meets culture offering a rich and multi-facetted programme designed to appeal to our Arab and international visitors. ADIBF aims to propel Abu Dhabi as the unsurpassed and favoured international destination for publishers; implementing world-class standards, attracting leading global experts and talents in the field each year and serving as a valuable link between the international and regional publishing industry.

The 2013 Abu Dhabi International Book Fai will be held from 24 – 29 April at the Abu Dhabi National Exhibition Centre.

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KITAB ( was established in 2007 and is a project under the Abu Dhabi Tourism & Culture Authority. KITAB is the organiser of the Abu Dhabi International Book Fair, Al Ain Reads Book Show, Publishers Training and other publishing and literary events in Abu Dhabi. KITAB was established in order to raise the bar in the publishing industry in the MENA region and ensure improved professional standards while working towards establishing Abu Dhabi as the publishing hub of the region, through initiatives such as promotional reading campaigns, improving distribution and tackling issues such as piracy and copyrighting.

About Abu Dhabi Tourism & Culture Authority

Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The authority supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.

About NYU School of Continuing and Professional Studies

Established in 1934, NYU-SCPS ( is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and continuing education programs in fields such as Real Estate and Construction Management; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Graphic Communications Media, Publishing, and Digital Arts; Human Capital Management, Marketing, and Public Relations; with complementary strengths in the Liberal and Allied Arts; Translation and Interpreting; Management and Information Technology; and Finance and Taxation. More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create vibrant professional and academic networks that attract nearly 5,000 degree-seeking students from around the globe. In addition, the School fulfills the recurrent continuing higher education needs of local and professional communities, as evidenced by 55,000 annual enrollments in individual courses, specialized certificate programs, conferences, workshops, seminars, and public events. The School’s community is enriched by more than 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members.


About Paris-Sorbonne Abu Dhabi

Paris-Sorbonne Abu Dhabi is an Emirati university that benefits from the 760 years of experience of the prestigious Sorbonne, with a state-of-the-art campus located on Al Reem Island that combines comfort with the efficiency of new technologies. The method, the education, the degrees however are French, issued by the University of Paris-Sorbonne in the field of Humanities and by the University of Paris-Decartes for Law, Management and Economic.

Established in May 2006, under the patronage of His Highness Sheikh Mohammed bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi, the Abu Dhabi Education Council (ADEC) and Paris-Sorbonne University, Paris-Sorbonne University Abu Dhabi offers a world-class degrees, both in undergraduate and postgraduate programmes, following the European Credit Transfer System (ECTS) and also accredited by the UAE Ministry of Higher Education and Research.

Paris-Sorbonne University Abu Dhabi is devoted to Abu Dhabi’s vision of creating a cultural and scientific hub, and is an agent to realise this 2030 vision by delivering the future Emirati and international workforce and contribute to support the UAE’s economic diversification.

Highlighting the importance of dialogue between cultures, and the exchange of knowledge, Sorbonne Abu Dhabi organizes all year round lectures, round table discussions and colloquia in a wide range of fields, as well as art exhibitions and cultural events.

At present, over 700 students from more than 50 nationalities are enrolled at Paris-Sorbonne Abu Dhabi for this academic year 2012-2013. The university is already accepting applications for the 2013 academic year.

For more information please contact

Irum Fawad | Marketing and PR Manager
KITAB | Abu Dhabi International Book Fair
Mobile: +971 50 446 4361

Ayesha Al Suwaidi
TCA Abu Dhabi | Media Relations Officer
Tel : +9712 657 6289